Develop and implement CRM strategies aligned with business goals for the SMR division.
Lead a team of CRM professionals, providing guidance, coaching, and performance management.
Monitor customer lifecycle and engagement metrics, identifying opportunities for retention and upselling.
Design, oversee, and optimize CRM campaigns, workflows, and customer communication channels.
Collaborate with service, sales, and marketing teams to ensure a seamless customer experience.
Analyze CRM data to generate insights, track KPIs, and report on ROI of initiatives.
Stay updated on CRM trends, tools, and best practices to continuously improve processes.
